A Greener Future for Sneakers with Dropkick

Year on year, on the occasion of Earth Day, Dropkick takes a stand by showcasing their curated collection of sustainable fashion pieces. The campaigns aim to celebrate Earth Day while making a sustainability statement.

Making a sustainability statement fun.

Our goal was to create a brand campaign capable of building a movement, especially that the audience was a community of young sneaker-heads who had  expectations from brands to stand by their values.

The-Content-Factory---Dropkick---Earth-Day---Image-4.jpg
The-Content-Factory---Dropkick---Earth-Day---Image-2.jpg
The-Content-Factory---Dropkick---Earth-Day---Image-3.jpg
The-Content-Factory---Dropkick---Earth-Day---Image-1.jpg

In full bloom.

From clothing made of organic cotton to recycled materials, the lifestyle campaign went full bloom with a conscience. In our video campaign, we featured OG Dropkick influencers who are passionate about sustainability, upcycling, and thrifting. The creative direction was a mashup of cutout images from nature with stylized editing to embody the vibrant green movement.

The-Content-Factory---Dropkick---Earth-day-Campaign---1.jpg
The-Content-Factory---Dropkick---Earth-day-Campaign---2.jpg
The-Content-Factory---Dropkick---Earth-day-Campaign---3.jpg
The-Content-Factory---Dropkick---Earth-day-Campaign---4.jpg

Let us tell your story.

Previous

Transforming Talent Acquisition with Gamification
Next

A Creative Journey into Urban Living