Working with Tanagra to capture their Ruby anniversary with a celebratory campaign that marks the brand’s lavish 40th year. The campaign embraces the luxury lifestyle of Tanagra, the staple contemporary pieces and the French art de vivre.
The campaign aimed to remain true to Tanagra’s 40 years of ‘luxury lifestyle’ positioning while being bold and tapping into a new era of digital. The hero campaign covered a diverse scope of campaign strategy and creation, creative support as well as social media strategy and content.
To mark the key moment, we set out with a brand audit, research and discovery to create the campaign strategy. The campaign aimed to reflect over the past 40 years and a have a look at the next 40, highlighting the exclusive product line created for the anniversary as well as the staple brands Tanagra has been carrying in their portfolio for decades.
The campaign was as much about the present as the past.
An experience consistent with Tanagra’s refined communication style
The vision was to bring the uniqueness of the history of the brand into the digital experiences era. The result was a campaign that challenged the traditional archetype of staple luxury brands in the market today.
A stunning contemporary retrospective of the house of brands
