All About The Eyes
All About the Eyes by Wow Beauty serves as a symbol of empowerment, uniting women from all walks of life under the shared belief that beauty is a universal language.
At the heart of our approach to the launch campaign was the decision to collaborate with the influential Amy Roko, a beacon of inspiration and empowerment within the KSA.
Amy Roko's captivating eyes took center stage, a testament to her unique style and identity as she gracefully wears a Burqa. Recognizing the power of her influence and the significance of her journey, we set out to create a campaign that would challenge boundaries, celebrating the beauty of diversity and redefining the conventional standards of beauty.
The 360 campaign stands as a testament to the belief that true beauty knows no limits, and the eyes possess the transformative power to mesmerize and inspire.
