TWISTED
BRAND DEVELOPMENT
Beyond Haircare
Twisted is a brand that goes beyond just hair care, it's a movement that celebrates inclusivity and community. As a brand dedicated to textured hair, Twisted recognizes the need for representation and diversity in the beauty industry. By inviting Middle Eastern women to shape the beauty narrative, they empower their audience to reclaim their own aspirations around hair care.
At the core of their values is the belief that every hair pattern is beautiful and deserves to be celebrated.
Reshaping the beauty narrative, for Middle Eastern women.
Their multi-channel offerings, including rituals around haircare, allow everyone to participate in the celebration of texture. We worked with them to create a brand identity and packaging design that reflects their commitment to inclusivity, diversity, and self-expression.
A bold and playful approach to haircare.
Through our collaboration, we were able to bring their vision to life and showcase their values to the world. The result was a bold and playful brand that stands out in the crowded hair care market, inviting customers to discover the joy of easy-to-use hair essentials and rituals that celebrate their individuality.
