ABACUS
BRAND DEVELOPMENT
A Disruptive Fintech Startup
The world of fintech startups is often marked by barriers, limited resources, and a lack of support. Abacus, founded with a mission to fill this crucial gap, is here to redefine the landscape by providing startups in the fintech realm with a platform that offers direct mentorship and funding opportunities.
Our journey with Abacus began with a deep market study where we dove into the strategies and mindsets of key players in the fintech space, both regionally and globally, to unlock real insights into the world of startup behavior.
Abacus is empowering startups in the fintech realm.
A naming generation workshop allowed us to capture the essence of Abacus and its disruptive approach. Inspired by the vision of empowering startups in the fintech realm, we explored various creative avenues to craft a name that embodies the idea of precision, strategy, and growth—Abacus, a symbol of calculation, innovation, and limitless possibilities.
Revolutionizing fintech startups.
The creative direction aimed to differentiate Abacus from the traditional and (very impersonal) world of fintech, we developed a digital-first brand system that breathes freshness into the industry. Taking inspiration from rippling waves of wealth, we incorporated textured graphics and organic kaleidoscope animations. This visual identity conveys Abacus' dedication to revolutionizing fintech startups and fostering a vibrant ecosystem of growth and success.
