ILIK

BRAND DEVELOPMENT

ILIK is a digital health platform that aims to revolutionize the beauty and wellness industry by providing customized prescription-strength skincare and haircare formulated by dermatologists. As a startup brand in a cluttered market, ILIK sought to stand out from its competitors while staying true to its core values of power, science and access.

We worked closely with ILIK to develop a brand identity that reflected the brand's purpose in making strength the new standard in beauty and wellness.

Keep it real, keep it fresh, keep it simple.

Through a comprehensive brand audit and research process, we identified three main pillars for the branding: keep it real, keep it fresh, keep it simple. The result was a captivating brand identity that beautifully marries the worlds of science and nature.

Redefining beauty and wellness through science and nature-inspired branding.

The project scope included creative strategy, creative direction, and branding, with the objectives of creating brand awareness, developing a unique brand identity, and establishing a cohesive brand universe.

ILIK

We worked closely with ILIK to develop a brand identity that reflected the brand's purpose in making strength the new standard in beauty and wellness.

Keep it real, keep it fresh, keep it simple.

Redefining beauty and wellness through science and nature-inspired branding.

The project scope included creative strategy, creative direction, and branding, with the objectives of creating brand awareness, developing a unique brand identity, and establishing a cohesive brand universe.

Beauty Nation

Sada Al Ula