BEAUTY NATION
BRAND DEVELOPMENT
A New Era
Beauty Nation approached us for a brand pivot and uplift, looking to modernize their current branding and tap into a new era of digital marketing. Their focus was to transition from a traditional brick-and-mortar model to a thriving multi-brand skincare e-commerce platform, targeting local Gen Z audiences with their new aesthetic codes.
We created a fresh brand identity, incorporating new graphic codes such as color palettes, patterns, and icons that resonated with their desired audience.
A bold new take on skincare for a fun Gen Z audience.
Our goal was to make skincare fun, educational, and digestible for the Gen Z consumer, while revamping their communication guidelines, social media strategy, and brand platform to create a cohesive brand message.
With a social first approach to communication, we pushed the new graphic codes into a fun yet educational tone on social.
Beauty Nation had a new voice.
