Ramadan Campaign Checklist: The Definitive Do's and Don'ts.
The Content Factory for Louboutin Ramadan
Picture this scenario: “Imagine standing in a vast market selling your products in a language your customers don’t understand. You might have learned lots of it, but you will still have an accent, and you won’t know many of the traditions and habits the locals were taught over the years.”
As Ramadan approaches and with all of us racing, we're here to guide you (and work with you) on creating culturally sensitive and impactful localized campaigns that cut through the noise and deliver real value.
Understanding Cultural Sensitivity
We believe that cultural sensitivity is not just a buzzword; it's a cornerstone of effective marketing. Campaigns during the holy month should aim to authentically connect with your audience, respecting their diversity and traditions and steering clear of stereotypes and cliches to make your campaigns truly resonate.
By All Means: Avoid the Arabian Nights Narrative
One common pitfall in Ramadan campaigns is the notoriously glorified “Aladdin / Arabian Nights" approach. This cliched portrayal often falls into the trap of orientalism. Here's why it's best to avoid it:
Stereotypes Galore: Such portrayals often rely on tired stereotypes, painting a one-dimensional picture of diverse cultures.
Inauthenticity: The use of oriental music, hazy filters, and generic desert scenes can feel inauthentic and disconnected from the reality of Ramadan.
Disregard for Diversity: Ignoring the rich diversity within the region, its various traditions as well as distinct dialects can alienate your audience.
A Closer Look: Going beyond the Visuals
There is so much more to Ramadan than tired clichés of moons, meals and lanterns. Here are tips on how to avoid stereotypes:
Sonic Identity: Instead of cliched oriental music, embrace authentic and diverse soundscapes that reflect the variety of cultures within the region.
Visual Identity: Say goodbye to tried and tired scenes. Capture emotions, nostalgia, mind peacefulness and traditions.
Contemporary Aspects: While we all love those traditions, highlight the aspects of Ramadan without resorting to cliches. Recognize the diversity of dress codes within the region. Avoid portraying everyone in the same lens and respect cultural variations.
Digital Behavior: Scheduling your posts and ads might need a remix for the month, as people adjust their screen time to key hours during the day.
Steering Clear of Stereotypes: In other words, what we do best.
We specialize in crafting culturally sensitive campaigns and social content that resonate deeply with your target audience. If you’d like to learn more, here’s a much deeper dive into our, rather unapologetic, POV on the wider topic [link here]
Let us help you navigate the complex landscape of cultural diversity during Ramadan and create campaigns that - let’s put it this way - foster connections and not clichés.
